To say 2012 was amazing, perhaps you could say that's an understatement. Here are a few of our favorite moments, from the year that was.
#1 - The 6-figure Kickstarter club
We launched STACT last Summer, reaching our Kickstarter funding goal in just 40 hours, and went on to raise over $100,000 in crowdfunding – a first within the wine industry. Becoming one the top 5 most successful international design products on Kickstarter (outside of the USA) was something that we had not anticipated. Definitely worthy of a slow clap. ;)
#2 - Somebody call the press!
The press coverage surrounding our launch has been fantastic. It’s a surreal feeling to see your product in the blogs you read everyday. Here are just a few of our favs.
The first wine rack ever on Uncrate's 'Most Wanted' list!
As if taking the top spot on Uncrate for 6 straight days wasn't enough, it was punctuated when they basically declared wine racks as essential gear for the man cave by adding STACT to their 'Most Wanted' list. Mad props!
Rated #1 on Huff Post's StyleList
#3 - Meeting the wine legend himself
If you're one of the few who hasn't heard of Gary Vaynerchuk (AKA 'GaryVee'), one might say he's like a younger, cooler, dude-version of Oprah – 100% #hustle, and everything he touches turns to gold."Hey Gary, remember me, Jamie "the wine rack guy"? Now that Robert Parker's out of the wine biz, can I convince you to give it another go?" ;)
#4 - The video feature, so sexy maybe it should have been X-rated!?
#5 - People, places, and [making] things.The journey began Spring 2012, in the most amazing city in the world – San Francisco, where I joined forces with rockstar designer Eric Pfeiffer (just before he went on to win the coveted ICFF design award in NYC) to create the patent-pending STACT Modular Wine Wall design.Our quest to find the most suitable factories to manufacture STACT, lead us throughout the USA, and abroad. Towards the end of the year, during our most recent visit to China, we inspected and approved the final components for production. With an expected ship date of late Feb, 2013.
Oh, and there were a few laughs along the way. Here's the out-takes."It was created by 2012 ICFF award-winning designer Eric Pfeiffer. Never thought we’d say this but the dude has a nice rack."We designed STACT for easily mounting. But these guys took it to different place and a whole new level... see what they had to say here, but don't say we didn't warn you!